MOBI BANKA BECOMES YETTEL BANK
The first digital bank in Serbia is becoming Yettel Bank. Mobi Banka has unveiled its new brand and mobile application and announced an intensive preparation period until May 24th when it will officially become Yettel Bank. The major transformation is being achieved thanks to an additional capital of 33 million euros, which PPF Group provides to the Bank within the ongoing five-year investment cycle. A part of this planned long-term financial support has already been invested in the application and IT infrastructure. This announces a new era of digital banking that will change the financial sector as we know it.
"I am sure that there is no better way to celebrate our 10 year anniversary. Our new brand and application will provide customers with what they deserve – the best customer experience. By creating synergy between the banking and telecommunications sectors, we have made great potential to expand our business model through exemplary practices", said Aleksandar Bogdanović, President of the Executive Committee of Mobi Banka, adding: "I want to express special gratitude to the National Bank of Serbia, whose vision and motivation have built a stimulating environment without which our goal would not be achievable."
The Yettel Bank application, designed on the foundations of innovation, will be introduced in three phases. During the first phase, starting in early June, customers can expect a gradual introduction to some of the new functionalities in the Yettel Bank mobile application while the existing application remains available. This approach will provide enough time for customers to adapt to the innovations, among which biometric login is particularly significant as it will enhances security levels. In this phase numerous other functionalities will also be enabled in order to make the customer experience even more pleasant, such as dark and light mode and smart overview of active products on the application's home screen.
The second phase is to occur during the summer, after which only the new Yettel Bank mobile application will be available to customers. Alongside all existing modern designed functionalities and in line with innovative software solutions, this phase will include external payments to mobile phone numbers (option Prenesi). By the end of the year, the final phase of transformation will be realized, making the final version of the application available.
“In the last two years, since we have been operating under the Yettel brand, we realized that we share the same vision: to bring innovation to the Serbian market and make the digital world and banking simpler, easier, and more human.
Now, we have a mobile service, a fixed segment, with a full portfolio of services for households, a variety of non-telco content in our Yettel app, and Yettel bank. With all this, we have a unique opportunity to develop an entire ecosystem of products and services, so that customers can satisfy all your tech, telco, and financial needs in one place”, said Mike Michel, Yettel CEO.
Mobi Banka has crowned its transformation and announced further expansion and additional team enlargement, which already counts nearly 500 employees, with significant expansion of IT team and product development sector, both of which have grown by over 50% compared to the previous year. Thanks to such reinforcement, the Bank is embarking on a new chapter, celebrating a decade of commitment to digital orientation with almost 800,000 clients who daily reward its journey of improvement and growth.
Within the PPF Group, Yettel and Yettel Bank, as two separate companies, will continue to collaborate on creating an innovative, sustainable, and personalized user experience. With the new application, unique offers and transparent approach, Yettel Bank will be a bank on the move where technology gets a human touch.